It has been announced that the "NO ANIME, NO LIFE." campaign, a collaboration between Tower Records and the new movie version of "Haikyu!! Haikyu!! the Movie: Decisive Battle at the Garbage Dump" an anime adaptation of Haruichi Furudate's popular volleyball manga, will run from October 29th to November 11th at all Tower Records stores and the online shop, Tower Records Online. A collaboration poster has been released, featuring members of Karasuno High School, including Kenma Kozume, dressed up as Tower Records store clerks.
As part of a campaign to commemorate the release of the film's Blu-ray Disc (BD) and DVD on October 30th, collaboration posters will be displayed in all Tower Records stores, and Hinata Shoyo, played by Ayumu Murase Ayumu, and Kenma Kozume, played by Yuki Kaji, will be in charge of the announcements that will be played in-store when Tower Records opens.
Customers who purchase the BD or DVD at Tower Records will receive a specially drawn A4 clear file, an original storage box, and a B2 collaboration poster as a gift. When purchasing the BD or DVD, a special receipt will be issued with an illustration based on Karasuno High School and Nekoma High School. The issuing store will be different for each school. There will also be a campaign where 10 people who purchase the BD or DVD will be drawn at random to receive a poster autographed by Murase and Kaji.
Standee panels will also be on display at the Shibuya store in Tokyo and the Sendai Parco store in Sendai, Miyagi, where the story is set. Collaboration cafes will open at the Shibuya store, the Aichi Nagoya Sakae Skyle store, the Osaka Umeda NU Chayamachi store, and the Fukuoka Fukuoka store.
The BD and DVD will be released in four formats, priced at 11,000 yen for the deluxe BD edition, 9,900 yen for the deluxe DVD edition, 5,500 yen for the regular BD edition, and 4,400 yen for the regular DVD edition.