This year marks the 25th anniversary of the start of serialization of "Real," a wheelchair basketball-themed manga by Takehiko Inoue, known for "SLAM DUNK" and other works. The 16th volume of the manga, the first new volume in about four years, was released on August 19th. To commemorate the 25th anniversary of the serialization and the release of the new volume, a large-scale advertisement has appeared at Shinjuku Station in Tokyo. The advertisements are displayed in four locations in the Shinjuku Station Metro Promenade, an underground passageway leading from Shinjuku Station to Shinjuku-Sanchome Station. In one of the locations, cards (6 types in total) with designs of famous quotes and scenes are pasted in envelopes that can be peeled off and taken home. When the card is peeled off, a visual appears. A promotional video commemorating the release of the new volume is shown on electronic signage near the advertisements.
There will also be a giveaway campaign where you can enter using the entry ticket attached to the obi of the 16th volume of the comic. 200 people will be chosen by lottery to win a set of a special "Real" ring notebook and pen, featuring about 30 illustrations from the latest color illustrations to the 16th volume. The deadline for entries is September 18th.
Inoue began serializing "Real" in Weekly Young Jump (Shueisha) in 1999. The story centers around wheelchair basketball and depicts the human drama of Nomiya Tomomi, who has been unable to succeed in anything she does since quitting basketball, Togawa Kiyoharu, who lost one leg to bone cancer and gave up on his dreams, and Takahashi Hisanobu, who suffered spinal cord damage in an accident while riding a stolen bicycle. The comic has sold over 16 million copies in total.