To celebrate the release of the latest movie version of the anime "My Hero Academia", "My Hero Academia: You're Next" on August 2nd, a campaign in collaboration with conveyor belt sushi chain "Kura Sushi" will be held from July 19th. For every 2,500 yen spent, customers will receive a clear file featuring an original illustration of characters such as Deku (Izuku Midoriya), Katsuki Bakugo, and others holding sushi, as well as a fan featuring characters from the movie.
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Prizes for the "Bikkura-Pon!" game set up inside the store include rubber stands (6 types) designed with heroes such as Deku, can badges (11 types) with pictures of heroes and villains, and glittery charms (6 types) that reflect light and sparkle.
The global flagship store Harajuku (Shibuya-ku, Tokyo) and the global flagship store Namba Parks South (Naniwa-ku, Osaka) will be decorated with character illustrations and other features.